Rolex Datejust31 31mm Steel Blue Dial Numeral Markers 2023 Ref m278240-0017 (#521)

No, we are not directly affiliated with Rolex Australia and our curated selection of watches are sourced from our contacts in the watch industry.

Yes, our watches are brand new and come complete with box and papers.

Rolex watches are covered by a 5 Year International Warranty (from date of card).

Other brands may vary.

Yes, our watches are in stock and available for purchase.

Watches that have been sold will be marked as SOLD.

Orders can be picked up from our Springvale showroom or shipped. We ship watches to our clients on a regular basis, fully insured.

We have been in business for nearly 20 years and have connections with many people in the watch industry, both locally and internationally. We work very hard with all our contacts to ensure the best timepieces are made available for you.

Yes 100% guaranteed. All watches are authentic and come complete with box and papers. Although SH Jewellery is not an official Rolex Australia retailer, our curated collection of brand new Rolex timepieces is sourced from reputable watch suppliers, both here in Australia and overseas, with whom we’ve developed trusted relationships since 2005.

We purchase our watches at market prices and also sell them at market prices, taking only a small margin. A manufacturer's SRP (suggested retail price) does not mean watches will trade at that price on the market. 

Your watch can be picked up from our Springvale showroom (30mins from Melbourne CBD) or we can ship the watch out to you.

We ship Australia wide and internationally and our shipments are secure and fully insured.

The balance of your order must be paid before it can be picked up or shipped out.

Yes, absolutely. We use a secure overnight courier and your order will be fully insured. We send multiple parcels every week and will keep you informed with tracking details.

Yes. If you have seen a watch that you like and don't want to risk missing out on the purchase, you can click the Reserve this Watch button to reserve the watch.

Rolex watches feature real gemstones, including diamonds, rubies, sapphires and emeralds, paired with precious metals. Their 904L Oyster Steel is commonly described as the ‘corrosion-resistant superalloy’, made exclusively in-house by Rolex to ensure durability against the harshest of elements, and water resistance up to 3,900 metres (Rolex Deepsea).

In addition to their superior materials, Rolex has a highly skilled internal Research & Development Team that works alongside scientists and researchers in Rolex-owned labs to ensure the brand is constantly innovating and pushing the boundaries of professional watch making.

These attributes combined are the reason Rolex commands a premium price for their world-first technology, meticulous craftsmanship and timeless style.

As the most widely recognised luxury watch brand in the world, offering superlative quality and ingenuity, Rolex watches are renowned for maintaining and increasing their value. Compared with other brands, Rolex watches have high resale value when serviced regularly and kept in good condition, making them a popular collectors' item. Rarer models, like the Daytona and Submariner, can attract higher prices, even in a declining financial market.

All authentic Rolex watches Australia are manufactured, assembled and rigorously tested exclusively in Switzerland at the brand’s four sites, hosting 9,000 highly skilled employees operating cutting-edge technology; the watches are developed and assembled in the Acacias district in Geneva; the movements are manufactured in the town of Bienne; the cases and bracelets are produced in the Plan-les-Ouates municipality; and the dials, bezels and bezel inserts are crafted in the municipality of Chêne-Bourg - where the Rolex gemmology and gem-setting experts work their magic.